Achieving Top-Level Awareness In The Mind Of Your Market

Plenty of brands and companies have top-of-mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?

You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.

Ideally, every potential customer in your area thinks of you when they think of the product or service you sell and/or the problem you solve. So let’s talk about how to make that happen:

Introducing A CTA To Crush The Competition

Once upon a time, I started a marketing campaign with a goal in mind to break away from the traditional playbook and redefine how businesses connect with their audiences.

Early on, I was handed a crucial opportunity—a campaign that would be a make-or-break moment for one of my clients. The stakes were high, and I knew I had to overdeliver once again.

Spoiler alert: We didn’t just hit the targets; we smashed them.

How?

By introducing the concept of a CTA.

CTA stands for Call To Action. And it’s the best way -by far- to build that coveted top-of-mind awareness.

How To Set Up A Funnel To Catch Clients

Let’s say you run a service business. Could be accounting, could be real estate, could be a law firm, or any other service business.

How would you get the word out about your business?

Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business.

Maybe you’d do all of the above. That’d be a great start.

Now add a CTA to that and everything gets supercharged.

Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’.

Something that gives them a reason to respond. A reason to raise their hand and say: “Yes, please get in touch with me”.

How To Instantly Upgrade The Advertising For Your Small Business:

Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it. You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.

So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.

P.S. Curious about how I’d implement CTAs in your business? Do this:

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form here.

Talk soon,

Morley