Now, as business owners you have to ask yourself this question, especially when you’re advertising: How can I make it as easy as possible for my customers to buy my product/service?

And believe it or not a majority of the business owners don’t do this. Because they make this simple mistake with their ads and that’s why most customers end up not buying their products/services.

Not many people know this, but there’s an easy way to predict how successful your ad will be.

I call it the “double-take test”.

Pretend that you’re a perfect customer for your business. Take a look at your ad. Glance over it, like a prospect would.

If you glance over it FORCES you to do a double take. That means it’s a good ad.

I can drive hundreds of leads to your door. I can write the perfect ad for you. I can make the messaging on your website perfect. Devise a strategy that brings customers begging for your services… But if you confuse your client even once… Then it’s all over.

Literally ONE wrong message is enough to give your clients the “instant prospect ick.”

Meta ads look almost just as complicated.

You’re bombarded with so many choices - you have no idea what to pick.

And you know what’s even worse?

Meta knows about this!

“Heyyyyyy, what’s new with you!?”⠀

Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:⠀“Hey, what’s old?”⠀or⠀“Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting!

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. 

Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. 

The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO.

A Rock Solid Offer.

Here’s how:

When we say the word "sales", what's the first thing that comes to mind?

Ask 100 people this question, you'll get a very generous amount of people saying:

Sleazy, non-ethical, annoying, scammers, high-pressure, pushy, uncomfortable.

Are you ignoring your perfect customers without even realizing it?

Sounds like a weird question, I know. But it’s really not. Because I was doing this exact thing for years. And I see it happening all around me still.

Plenty of businesses have grown by leaps and bounds after they figured out how to fix this error, so let’s get into it.

Quick question: who’s your ideal customer?

A lot of business owners answer that question with a variation of:

‘Anyone with a pulse and the money to pay me’.

Two problems with that:

The Pareto Principle shows that 20% of online content gets 80% of the views.

That’s that they mentioned to people in business school. And it’s utterly incorrect.

It’s more like 5% of content gets 95% of views.

Do you know why?

Plenty of brands and companies have top-of-mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?

You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.

Don’t be left scratching your head and frustrated with Meta every time you hear the word “advertising.”

Oftentimes, business owners fail to take into consideration this one simple thing when it comes to running ads.

If you don’t want to be left confused and short on money, this article will teach you the most important step you need to take before creating and running your ad.