How To Force Your Ideal Clients To Pay Attention To Your Marketing
Not many people know this, but there’s an easy way to predict how successful your ad will be.
I call it the “double-take test”.
Pretend that you’re a perfect customer for your business. Take a look at your ad. Glance over it, like a prospect would.
If you glance over it FORCES you to do a double take. That means it’s a good ad.
It needs to be so strong, cut through the clutter so effectively, and talk to THEM so directly… that they have no choice but to read or watch what you have to say.
Here’s how you do that:
Modern Problems -> Mystical Solutions
Ads are everywhere. Everyone wants your attention and it’s never been more competitive out there than today.
That’s why all of us are quite good at filtering out ads and info we don’t care about. You have no other choice.
Sounds like a bad thing for us but… it’s actually a great thing. The only thing you have to do is be a marketing psychic.
And it only takes a few minutes to start developing your psychic powers.
How To Become A Marketing Psychic
You don’t need an Ouija board. You don’t need to draw symbols on the ground or learn dark magic secrets from a witch doctor. Don’t even have to climb the Himalayas and study with a secret ancient monastic order.
Becoming a marketing psychic is a lot more straightforward than that.
The only thing you have to sharpen is your imagination.
Here are the simple steps:
Imagine you’re a prospect. Think about your daily experience. What the world looks like to you.
Now, imagine what message would penetrate your daily existence as a prospect. What words, sentences, promises, and guarantees would ‘wake you up’? Force you to pay attention.
Those two steps are the basis for every highly successful marketing campaign.
Why is this so powerful?
Because most marketing is just ‘mass marketing’. Spouting the same boring message into the world, hoping someone accidentally stumbles upon it and decides to buy.
Let me show you an example.
Get Out Of The Marketing Dark Age
Check out any real estate agent’s marketing in any country across the world.
It’s almost miraculously the same stuff. Doesn’t matter which language, it doesn’t matter which country. It’s all the same. Here’s what it looks like
‘If you want to sell your house, call XXX’.
And, if they’re just a tiny bit more advanced, they’ll say:
‘If you want to sell your house, call XXX for a free appraisal’.
It hasn’t changed in 100 years. It probably won’t change in the next 100 years.
That’s a bit sad. We’re human beings. We’re supposed to constantly evolve and make things better. Not stay in the same position for centuries.
But a lot of industries are in the Marketing Dark Ages. Doing the same thing they’ve been doing for decades, hoping and praying things will get better, like medieval peasants.
Let’s advance to the Modern Day and ask ourselves:
“If I was going to sell my home… what would get my interest?”
You’d end up with something like:
“Want to sell your home for top dollar? Download this free guide with 4 tips on how to get the most out of your home”
“Buying a new home? Here’s how to buy a new home and sell your old home without paying two mortgages”
These are problems that sellers experience. That’s why these marketing messages will get you a lot more response than: “Call me and I’ll try and sell you something”.
Putting yourself in your prospect’s shoes will supercharge your marketing powers. Try it out, you won’t regret it.
P.S. If you would like to know everything you need to get started with Meta Ads today, download our free guide on it here.
P.P.S. If you’re curious to know what we would do in your specific situation, get in touch with us by filling out the form here!
Talk soon,
Morley
